We believe shared cars are a better way to move around, offering more flexibility and more convenience. We are already the #1 car rental marketplace in Europe, and we believe the adoption will be 100 times larger in just a few years. We are present in several countries, have great mobile apps, and kick-ass hardware. And we’re just getting started.
Structure the overall brand strategy of Drivy across 6+ countries for the next 10 years.
- Define and stand for who Drivy is as a brand. Ensure the brand is consistent and the vision is spread across the company.
- Be responsible for branding campaign creative concepts, to achieve stronger brand awareness, perception and consideration of our brand.
- Define the general creative direction: tone of voice, sentiment, consistency of point-of-view across all media used for marketing.
- Manage the team in charge of delivering of creative content for performance and brand marketing on online/offline channels as well as photo, copywriting, in house or through agencies.
- Ensure relevant localisation for 6+ markets.
Head of communications:
- Define content strategy, make key content, and 1) empower countries to broadcast it ; 2) broadcast it directly to global channels (Eg Global social network accounts, International conferences, company blog, etc)
- Report to Diane, our CMO
- Direct management of a Content Producer and a Designer
- Close interactions with local Marketing teams covering Spain, UK, Germany, Austria, France, and Belgium
- Strong experience in executing high-profile branding initiatives
- Creative excellence in storytelling through multiple media types
- Excellent written and oral communications in English