Marketing Manager, Germany

Marketing / Business Development - Berlin - Full-time

We believe shared cars are a better way to move around, offering more flexibility and more convenience. We are already the #1 car rental marketplace in Europe, and we believe the adoption will be 100 times larger in just a few years. We are present in several countries, have great mobile apps, and kick-ass hardware. And we’re just getting started.

Mission
Take Drivy to new levels of Growth in Germany, identify the best local channels to grow our business and strike efficient marketing partnerships.

Ownership

  • Study specificities of the national market, grasp the German users and their insights on carsharing models.
  • Localise online and offline advertising campaigns, as well as CRM.
  • Strike new partnerships and identify new marketing channels to boost our user growth.
  • Analyse user funnels, identify areas where new strategies can be implemented to optimize conversions.
  • Feed product team with customer voice and insights to help us optimizing our product.
  • Support your Country Manager in overall growth planning and identifying the right strategies for the German market.

Team

  • Direct reporting to the Country Manager, Germany & Austria. Dotted lines reporting to the Global CMO based in France.
  • Other people in your Germany team are in charge of communications, business development, and possibly sales depending on opportunities.

Requirements

  • Preferably 3+ years Experience marketing a B-to-C digital product and great achievements to show.
  • Self-starter mentality, entrepreneurial spirit, but corporate discipline.
  • Very strong analytical skills.
  • Perfectly fluent German speaker, deep knowledge of German culture and market.
  • Understanding of the German mobility market a plus.
  • Very outgoing and ideally well connected to the startup ecosystem.